ROBOTO ART  ロボットアクセサリーのマサノヴァアート 完全オリジナルで楽しい作品を制作しています。

In 1973, my father TANAKA Noboru founded an electronics manufacturer Toyo Electronic Factory, Co. Ltd in a SMEs’ region or a “Main Street” of the kind, Higasi-Osaka city of Osaka. My father’s company was engaged in producing and delivering electronic parts, so that in my childhood I used to play with them.
Later, I grew up to enroll in Kyoto College of Art (now integrated into and renamed as Kyoto University of Art and Design). I majored there on ceramic arts and thus studied arts and crafts as well as electronics.
After graduation, I joined the company, and soon found a brilliant potential in the ready-made industrial parts to create an extraordinary value. In 1993, enchanted with these burgeons, I made renovation of company and launched the craftsman’s label “Massanova Art(TM)” as the company’s flagship brand, a business that is set to rework various industrial ready-mades and to repurpose them for a robot-like toy, craft, or objet. Since then, I have blossomed them out successfully. It is my pleasure and honor to make you enjoy the fruits of great labor and professional artisanship, Massanova Art(TM). Massanova Art(TM) hereafter will make further design and engineering innovations with our love for and skill of craftsmanship to pioneer new values for our customers.


Creator and Executive Officer: TANAKA Jun



Label info

Label Name:Massanova Art(TM)Office / Factory:Toyo Electronic Factory, Co. Ltd. (Headquarters)
67-2-103, Ikaga Nishimachi, Hirakata-shi, Osaka, 573-0066, Japan Contact Us:(domestic) 072-844-4611 / (international) +81-72-844-4611
E-mail: Services:・planning, design, manufacture, and sale of industrio-composite craftwork
・inventing brand-new type of design
・leading workshop, entertainment, and lecture
・collaboration with clients or partner companiesBank:Kinki Osaka Bank, Korichuo branch office Partnership:・Lobtex Co. Ltd: co-leader and supplier of practical tools in our craftsmen’s workshop
・Sir2-marketing: design and maintenance support of the web site; promotion

Serial Robots

One of our specialties is to elaborate the original robot-like miniatures from ready-mades for industry.
All the miniatures are crafted by hand in detail through OUR OWN HIGH-PRECISION PROCESSING TECHNOLOGY.
You might be surprised to find some familiar and casual pieces in the parts of our composite work.
It is always felicity for us that our client understands the exquisiteness of the reworked serial robots and its creative artisanship of Massanova Art(TM).

If you plan to put the crafts of Massanova Arts(TM) to use on business, want to do exhibition / other events at your shop, or have any questions, please contact us via e-mail(


AdvantageThe point in collaboration with us is that you can give a CONSISTENT IDENTITY to a set of diverse products. In a course of project, it would be difficult for you to negotiate with different companies, so you could fail to achieve the consistency, we are afraid. If you choose us as partner on business, however, we all alone take the full responsibility for the whole project, from set-up to completion. Consequently, you can even prevent a possible confusion of the initial conception.ProcedureWe try NOT TO WASTE the efforts you would make in a process of accomplishment. As for the morselized process that you usually put the different companies in charge such as set-up, design, production, adjustment of manufacturing lot, packaging, delivery, and branding, we will, in turn, offer it to you as ONE-STOP integrated service. Actually you will not only decrease the frequency of meetings, accelerate the date of delivery, and lower the total cost, but also will achieve a consistency of merchandise’s concept, a commonality that both child and adult equally recognize at first sight, and definitely, with smile.

Inventing Rewworking

AdvantageDrawing on the idea of what you conceive, we design and flesh out original characters of robot-like miniature by way of BOTTOM-UP PROCESSING with you. We thus can deliver merchandise in compatible with the purport of your branding strategy.
All through the process, we attach much importance to every industrial part itself, namely to its own appeal for materiality.ProcedureYou offer us industrial pieces (screws or any other components) and a theme (a vision which you look forward to materializing), and then we coordinate and put flesh on them, on our own way, according to your vision.
In fact, we have even re-designed and conflated the goods for trade that our clients were dealing with, into completely different robot-like characters, and have exhibited them for promotion.